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Need personalised prints for your business? Get the unique edge with your clients today. Click the button below to request a quote or explore more of what we print here.

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All marketing communication is meant to achieve one goal, a response in any form e.g. making an enquiry or engaging in the actual purchase. Personalised print marketing presents a more sophisticated level of communication ensuring unique message for each individual customer.

It is with this personal touch emanating from Variable Data Printing (VDP) that creates the responsiveness in the marketing message. Variable data printing is a personalised print marketing solution for businesses. Customise each print to the unique individual.

What VDP does is changing the marketing message (including creative and copy) to match to every customer’s profile. Your target market could be segmented to as far down as one customer depending on the quality of the database. This could be based on demographics such as age, sex, location, family lifecycle stage, height, weight, and number of children among other variables.

Simply put, VDP provides a platform for one-to-one marketing communication which is far more engaging than mass communication. At Print.ke, we provide more than just printing solutions, our stellar solutions go further to aid in modern marketing communication.

Digital printing is able to achieve far much more than offset printing in terms of customisation of the marketing message. This has aided in highly targeted marketing in various segments that results in better response rates as opposed to mass advertising. The simplest way to explain variable data printing (VDP) is using certificates, with VDP, you can print a different name to each certificate even to the 10,000th copy if you wish.

Variable data printing is synonymous with one-to-one marketing communication. This involves extensive data mining and goes further than just addressing each customer by name. Through mining of data, it is possible to come up with customised offerings for each customer. Through use of software, the customised offering plus the base content for each document is combined and reproduced. Advances have been made to enable reproduction of different graphics for each particular target market or individual.

The best source of data is your current customer database. This is because they present one with patterns based on past actual interactions with customers. They are also the easiest to introduce to your new products and services. The purpose of the data mining is to create profiles for segments so as to customise a message for each segment.

The application for personalisation can extend to gifts, marketing collateral, and business stationery.

Personalisation needs to go beyond print and further into web which gives rise to the need for landing pages. This is a major challenge with marketing communication in Kenya. Even when printed in mass, a campaign normally lacks a unique landing page for the new offering. More information should truly lead a customer to more information and not just your main homepage.

For awesome landing pages, you can check out our digital marketing solutions.

Print.ke is part of our Creative Agency at Pulsar Limited. Our comprehensive services ensure we work with you to come up with appropriate solutions that will impact positively on your brand.

Need Personalised Print Materials?

Talk to us today, find out more on variable data printing and how this solution can help your brand give a personalised touch. Explore what we print here or click the button below to request a quote.

Request for Quote