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Contents of a Good Company Profile

Company Profile

Creative Company Profiles/Portfolios Design & Printing First impressions create lasting impressions. Does your company profile…

Starting from KES 4,650 (Inc. of VAT)

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A company profile is a critical sales and marketing document for any business. A well designed and quality printed company profile gives an impression of your brand. It is important that this first impression is an impactful impression. It sets the expectations for your potential customer.

Structuring your company profile right and with the appropriate content can increase conversion rates for your sales team. Here we explore contents of a good company profile that can help you set your brand apart. Just in case you want to know how much a company profile costs to print, explore this article.

Introduction/Company Overview

Your company profile should be summarised in away it is easy to skim through it. Over the years we’ve seen extensive details in a company profile that are needless. Concise takes the day.

Make your introductory section like an elevator pitch. What is your value proposition in a nutshell? Aided with graphics, this makes it easier for your audience to grasp quickly. That is today’s currency, time!

Company History (Optional)

This page is better designed like a journey. It makes it more fun and is more relevant to companies with a longer history with significant milestones over the years.

If you prefer prose format, make the story an interesting read, make it like an epic origin story. This will grab your readers attention and keep them hooked!

Philosophy (Mission, Vision and Values)

What does your company stand for? What does it believe in? What does it seek to achieve both in the short term and in the long-term? How does it seek to achieve this?

When you answer the above questions, you create your company’s philosophy. That is its mission, vision and values.

Leadership Team (Optional)

This section depends on your company size and whether it is important for your clients to know about your key staff. An architectural firm, for example, should have a profile indicating who the architects, project managers and others are. This is because the clientele needs to know your firm has the capacity to handle certain projects. Other fields may not necessarily require you to showcase your team.

In any case, for your team, you need to invest in a good business photographer to capture your brand in its best light!

Print it With Us, Fast and with Quality?

Our printing solutions delivers consistency, and fast, ensuring your brand image maintains its highest standards. Explore what we print here, request for a quote or place your printing order online.

Products or Services

Leave the product catalogue to do its job. A company profile needs to be concise. It is therefore necessary for companies with a huge product/service catalogue to summarise into broad categories. The main purpose of a company profile is to rope in your intended audience and introduce them to all your offerings. This is best done through your website or a dedicated catalogue.

Let it be enticing, concise and informative!

Awards, Achievements & Milestones

How far your company has come makes up for a good, shared celebration. Talking about it in your company profile as it resonates with your potential customer. It showcases your commitment to excellence.

Awards, certifications, important industry memberships, partnerships and other milestones should be celebrated and shared. Sharing this adds to your brand story and gives your brand more dimension and trustworthiness.

Your Ideal Customer, Your Clientele

One of the key aspects of a brand is its positioning. In any industry, there are several players and competitors. Positioning ensures you carve out a niche for your business to grab a market share for yourself.

The best way to do this is to showcase who your customers are and how your products and/or services have benefitted them. For business-to-business, highlight some of your clients, not all of your clients.

Contact Information

How will your audience reach you once they develop an interest in your product and/or service? It is by far one of the most important sections in your profile. Make it easy for them to reach you by putting such information on the header, footer, contents page and back page. Include your website, phone number, email, and social media handles.

A good company profile should be engaging and easy for your target audience to know what you are about in the shortest time possible. At Print.ke, we have amassed experience over the years to design and print outstanding company profiles that ensure your business stands out.

We turn your profile into an engaging brand story that captivates the customer to act. Do not hesitate to reach out to us to get your business started with the right profile.

Company Profile

Creative Company Profiles/Portfolios Design & Printing First impressions create lasting impressions. Does your company profile…

Starting from KES 4,650 (Inc. of VAT)

Select Options

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Print.ke is part of Pulsar Limited, our Branding Agency. We are based in Nairobi, Kenya and we offer companies quality commercial printing services. Our scope covers marketing collateral, books and publications, business stationery and more. Get it printed with us today.

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